Trend on Design by Sandy Schroeck - My Biography
Trend on Design by Sandy Schroeck - Freelance designer, Floral Education, Product Development
Sandy Schroeck AIFD CFD
 
Award winning international designer has worked with people that are among the most talented in the industry.  It would be my pleasure to put my extensive experience to work for you.
 
 Experience
 
Stage Presentations 

WFFSA National convention - Today's Trends- Tomorrow's Profits Trend forecast 
Nordlie Grandville- Holiday program 
Pennock- Orlando- Holiday Open House 
Kings Wholesale - Holiday Open House 
North Amercian Wholesale- Why Not Wednesday  
Florist Supply Saskatoon Fall, Event and Holiday Program
Florist Supply Saskatoon Hands On Adding Line and Style to Everyday Design
Arkansas State Florist Association- Rejuvenation color and trends for 2016
Florist Supply Winnipeg Spring design program and Cascade Bridal Hands on class
Dallas Market Center- Holiday Trends for the Season
Len Busch Roses- Prom Hands On 
Georgia State Florist association - Floral Jewelry trends, tips and techniques
AIFD National Top This Holiday Celebrations featuring color of year
Dallas Market Center-Emerald color of year designs and accessories
Dallas Market Center- For you Mom design ideas
Len Busch Roses- Line exploring creative use of line in everyday design
Roy Houff Louisville- Hands on Prom trends 
Baisch and Skinner - Wedding Trends and Prom Hands On
Bill Doran- Rockford Bridal Hands On 
Georgia State Wholesale - Sympathy designs and new product preview. 
Len Busch Roses- Cascade bridal bouquets seminar and Hands On
Teleflora Education Center - An evening of design
North American Wholesale - Fall and Christmas showcase
Len Busch Roses- Holiday designs with a twist
North Dakota State Florist convention- I'm Falling for You Wedding program
South Dakota State Florist convention - Designer showcase commentator
Saginaw Valley Wholesale- Fall and Christmas program
Show coordinator Koehler and Dramm
Design show Saginaw Wholesale, Michigan
Hands on Personal floral jewelry and Prom seminars
AIFD Across America Presenter " Elements" 
AIFD showcase designer Michigan state florist convention
Minnesota state florist convention "American Floral Trends Program"
 
Showroom Design
2006-current Unlimited Containers Dallas showroom- Merchandising product and floral decor
1999-2011 Display Coordinator Koehler and Dramm Wholesale
 
 
 
Koehler and Dramm Wholesale Florist
Hard goods Buyer and Department Manager 1999-2011
* Responsible for all Hard goods product selections, inventory management and data entry
* Marketing program development -Vendor fliers -weekly specials - Product catalogs
* Design show coordination
* Product Displays and Warehouse product placement
* Management of hard goods staff
 
Design Department and Bouquet Manager 1998-1999
* Responsible for product development and production of arrangements and bouquets
* Developed Recipes for production work
* Purchasing of products and inventory management for both departments
* Daily order fulfillment and Management of staff
 
Bachmans Floral Retail
Fresh Design Product Coordinator 1988-1998
* Responsible for creating the "look" for the fresh design arrangement product line
* Advertising photo shoots and development of product flayers for sales staff
* Department buyer responsible for selection and inventory control of containers to meet the needs of Fresh design staff of approx. 40 designers
* Quality control and Training of design staff
 
Fresh Design Floral Designer 1983-1988
* Responsible for Daily order fulfillment
* Wedding consultant and designer
 
 
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